
Asaxiy
One of Uzbekistan’s largest online stores for electronics, home appliances and books, with instalment purchases.

One of Uzbekistan’s largest online stores for electronics, home appliances and books, with instalment purchases.
Asaxiy is an Uzbek e-commerce platform founded in 2014. It sells electronics, home appliances, books, office and household goods with nationwide delivery. The company also runs the Asaxiy Books line, the Asaxiy Nasiya instalment app and the Asaxiy Invest investment platform. Services are available via the website and iOS/Android apps.
In the early 2010s Uzbekistan had almost no reliable online stores with a wide assortment. Residents of remote areas found it hard to buy quality goods and books.
Asaxiy offers a broad online catalogue, nationwide delivery, warranties and multiple payment options including instalments. Real-time order tracking is available in the mobile app.
Revenue comes mainly from online retail sales, plus instalment services and sales of its own book publications.
Individual consumers across Uzbekistan buying electronics, appliances and books.
Imkon Ventures
Pre-seed
$100 000
January 2026
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