PayBrel is an innovative NFC (Near Field Communication) brelog system designed for public transport payments in Uzbekistan. The main goal of the project is to reduce transportation costs by 1 second, reduce cash flow, and accelerate the transition to a digital economy.
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The PayBrel project is aimed at solving a real problem in the transport market of Uzbekistan. The market volume is 168.4 trillion soums, The technical feasibility of the project is confirmed by the reduction in the cost of NFC technology (the cost of the chip decreased by 20%), the global number of NFC devices reaching 1.6 billion, and the widespread use of smartphones in Uzbekistan (68%). 3 prestigious competitions and acceleration
Completely solves the cash problem.A fully digitized system and secure payments using NFC technology.Unlike the card, the unique brelok system and the fact that payments are gathered in one smart place.Writing in debt, Brelok will continue to process transportation payments if your balance runs out.
Long queues, waste of time, dissatisfaction Lack of a common system One is different from the other. Return problem.Shortage of small change.Local turnover.No taxes. There is no payment system that is convenient for both young people and adults. PayBrel suggests resolving these issues.
Revenue sources (based on 5,000 users) Source, Annual revenue Payment Fee (1%) Brelog sale ($4/unit) Premium membership ($2/month) Brelog cost: $0.61 Selling price: $4.00 Profit margin: 85% LTV (User Value): $20.66/yr CAC: $4.20 CAC return period: 2.5 months
Total market: The entire transport market of Uzbekistan: 168.4 trillion soums (2025) SAM - Market that can be served: Transport market of Samarkand region: 12.8 trillion soums . SOM: 1-year goal: 5,000 active users Market share: 1.2% (in the Samarkand market)
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